It is interesting that the most ineffective ads (search links) are coveted for being so effective. But imagine if someone just asked for a car ad and then a car ad appeared; that car ad would be very effective. So really search ads probably aren't all that effective outside of the intent people infuse into the process while searching on google, yahoo, etc.
So what's the lesson we can learn from search?
- align with people's intentions
- don't interrupt what people want
- give people the ability to explore
- surrender control
- don't horde people's time; instead push them toward their interests
- simplicity often works (a simple text link)
4 comments:
the whole search ads effectiveness has happened, thanks to google, because :
- contextualisation (so intent)
- pay per click (display !)
- google algorithm (the ads getting the most clicks are considered as being relevant)
if we could have the same efficiency in the other medias, the ad confidence crisis would be over !
What is great with search ads is that they are related to the content but I won't say that there are not disturbing the user. I would better off
I think that you have an interesting thought on the search ads concept. I wouldn't really agree with what you said though. The internet has grown to a place where the smallest business can be seen. I am trying to get my seen Makeshiftads http://www.makeshiftads.com/
and as I have done so I can see the difference.
酒店打工
酒店經紀
酒店工作
禮服酒店
酒店兼差
酒店
酒店兼職
酒店上班
台北酒店
酒店pt
兼差打工
打工兼差
酒店正職
酒店賺錢
酒店喝酒
酒店消費
喝花酒
粉味
喝酒
Post a Comment