The Beckoning of Lovely.

In advertising, we get to make a lot of stuff: videos, posters, websites, widgets, booklets, characters, sometimes even new inventions. Making stuff is my favorite part of advertising. I think it's most people's favorite part. But it's rare that we ever get to make something that one would describe as lovely. Clever, funny, smart, fresh, innovative, these are the words that most often describe what we do. And sure, advertising has its lovely moments (Cog, Balls, Halo). But when was that last time you made something truly Lovely?

Amy Krouse Rosenthal is an Author, former "Ad Girl" and a skilled maker of stuff (you can see 17 things she made here.) Her latest project is a film called The Beckoning of Lovely. And she wants to use all the lovely things you've made to make it. Music, short films and videos, art, stories, lists, monologues, poems, sand castles, whatever it is you're making, if it's lovely, she wants it.

So, ad friends, this your chance to make something lovely, anything, and then, like we do in the ad biz, share it with the world. But this time you'll be making and sharing something, for the sake of sharing. A lovely thought indeed.

Watch how the Beckoning of Lovely project got started here.

And when you're ready to submit your lovely thing, go to whoisamy.wordpress.com

278 comments:

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