Back in March I wrote about the possibility for banner ads to carry content (i.e. The Office episodes), not ads. Back then I had this to say:
Picture this scenario: you are browsing yahoo news and you notice an ad that says something like, "Did you miss the last episode of The Office? Click here to watch it". You click on the ad and a player pops out and starts playing the episode of The Office that you missed. You can either watch the entire episode in full screen or leave it on in the background as you continue to browse the web.I then stated that Hulu was closest to making this a reality with their "embed" functionality, where people can take an episode of a show, a movie, or a clip and embed it on their blog, website, etc, which allows the content AND the advertising to go beyond a static website.
This seems like a winning scenario. It's useful to consumers, the Studios get folks watching their programming and they make money off of every view, and advertisers make it all happen by running a few ads during the content.
Well, it now appears that Google is also attempting to make this scenario a reality. In a recent press release Google announced that they will be partnering with Seth MacFarlane to distribute his newest creation, Cavalcade of Cartoon Comedy. The way they will do this is what is most interesting as they will be distributing the content across the Internet using Google's Ad Sense Network. So instead of needing to visit a website to view the content, the shows can be viewed from some of the most popular blogs around the Internet in the same place as where the ads are usually displayed.
This is interesting to me and raises a few questions:
- Will people pay attention to this new form of advertising / content distribution?
- Do people want to watch shows or clips as they visit / read their favorite blogs?
- Will they allow themselves to be interrupted?
- Will this cause more people to pay attention to the ad space on websites, rather than ignore it?
- Will the episodes carry ads with them or be advertising free?
- Will Google allow people to view the episodes in full-screen or embed it on other sites?