Thanks to all

My hat is permanently off to Littlejohn for, among other things, having created and evolved this blog over the last few years. That’s a long life for any blog. And to have kept it vital the entire time is no mean feat.

As Littlejohn knows all too well, I am not a fan of the blahgosphere. I think that, while it does serve our collective need to communicate, it also serves to encourage a culture of self-importance and self-indulgence, it enables (in the negative sense) tons of unhealthy and wasteful behavior by people and businesses who would be better served getting a life or tending to their businesses. And it feeds the tendency to self-delusion that plagues thousands of would-be-if-they-could-be “writers”, “thought leaders”, “pundits” and so forth.

That being said, this blog has been a great experience for me. In particular, I’ve really enjoyed reading the posts of the other members of the peanut gallery, who have served up much to chew on. And it is thrilling to have gotten responses to some of my/our posts. For a person who has worked in the dark anonymity of advertising for almost 30 years, where we send out messages and never hear back from anybody, it is very gratifying and encouraging to read the thoughtful, funny and challenging things that many people have had to say in responding to my/our blatherings.

So I want to join Littlejohn and my fellow peanut gallery denizens in thanking every one of you who have consumed Advertisingforpeanuts.

Keep an eye on Littlejohn. You’ve not heard the last of that guy.

Next to lastly, in keeping with my decades-long tradition of exploiting every last opportunity to promote myself, let me offer two suggestions:

1) If any of you bloggers out there can find a way to make use of the random cantankerations (cantankerizations? cantankerosities?) of a grizzled ad guy, by all means let me know. I know just the guy, and he’s always looking for an outlet. (Is it slightly hypocritical to eviscerate the blahgosphere with one breath and pander to its population with the next?)

2) As a freelance copywriter, I am forever searching for new clients. I just can’t get enough of new learning curves and thorny communication problems. If you are, or you know anyone who is, in need of some powerful big thinking, or intended-for-human-consumption writing, whether you’re at an ad agency, design firm or a business of some sort, I encourage you to make contact. Keep in touch. Don’t be a stranger. Let’s have a conversation. You know where you can find me. Or, if you don’t, here’s where: jim@communicaterer.com.

Finally, I’d like to leave you with this simple reminder regarding advertising. In the words of Chairman Jimmy, “Advertising, like a good brassiere, is designed to lift and separate.”

The Death of an Advertising Blog

(BOULDER, Co) - Advertising For Peanuts, the daily blog known to all its readers as the Consumer's Guide to Advertising, Media and Organic Produce, has died at the age of 3 (which, in blog years, was a good long life). Its final post was number 858. Its visitors total 1,211,743.

Advertising For Peanuts was born September 9th, 2005, in Chicago, Illinois. In its infancy AFP showcased daily the freshest and most innovative advertising found on the world wide web, accompanied by quippy comments via blog editor and creator Littlejohn (ad copywriter).

Above all, AFP always sought to highlight the good in each piece of creative, the part that makes the brain tingle. Some days AFP even offered a nugget of ad insight of its own. AFP never slammed, trashed or poo-pooed, and it always cited its sources. At its core, quiet simply, it was a place for ad nerds around the world to get their morning fix.

On November 11, 2007 Advertising for Peanuts found a new staff of esteemed writers and a grown up format: 7 columns, 7 writers, 7 days of the week. Each writer offered a unique perspective on the ad game, giving AFP a new depth, range and a varied voice. (It should be noted that, unlike Advertising For Peanuts, all of its writers are living and in good health. And perhaps, even interested in writing for your non-deceased blog. See their info to the right.)

You could say, in the end, that Advertising For Peanuts simply lost the will to live. But, while the blog itself might be dead, its content lives on forever, pingable and searchable by Google robots, in that great big archive in the cloud. So future generation can stumble upon the ideas and words written in these pages, only to realize this site actually has nothing at all to do with organic produce. Just another faulty search result in the ad blog blip of time.

Thanks to all of you, our loyal readers.
Feel free to pay your respects in the comments.